Bambatha Jones is a South African multidisciplinary artist, photographer, filmmaker and creative consultant whose practice sits at the intersection of fine art, fashion, documentary and commercial image-making.

Working across photography, film, creative direction and visual storytelling, his practice explores people, culture and the ways visual language can shape how stories are experienced. His commercial work spans fashion, music, lifestyle and brand campaigns, with clients and collaborators including Nike, Levi’s, Boiler Room, New Balance, NBA, Shesha, Dakotas, Imprint and Vogue Italia among others.

Alongside his commercial practice, Jones maintains an independent artistic practice rooted in photography and moving image. This relationship between art and commerce informs his approach to commissioned work bringing the sensitivity, cultural perspective and visual experimentation of an artist into campaigns, branded content and commercial storytelling.

The Consultancy

Bambatha Jones also leads an independent creative consultancy working across creative strategy, visual direction, photography, film and digital content.

The consultancy is creatively led by Jones and supported by a network of trusted creative collaborators, brought together according to the needs of each project. This network extends across disciplines including graphic design, motion design, animation, editing, colour, production, styling, sound and other specialist fields.

Rather than operating as a traditional agency, the practice is intentionally flexible, bringing the right combination of creative people around a brief while maintaining a clear creative direction from concept through to execution.

The result is a collaborative creative practice that moves between strategy and making, art and commerce, and individual commissions and larger productions.